Case Study

Rubicon Masterbrand

Engaging with communities

Mission

Provide active gaming communities, fitting the age 18-34 segment. Utilising dynamic live data sets, supply in-depth metrics into Rubicon’s brand lift and brand sentiment.

Execution

Provide enthusiastic and tailored gaming audiences, age 18-34.
Using tools available to us, supply in-depth and valuable insight into Rubicon’s brand lift.

Results

Campaign delivered to target audiences, with high viewability, reaching over 2million+ impressions across video to UK audiences.

For the launch of Rubicon’s 2024 Masterbrand campaign, the7Stars teamed up with us, Publisher Collective to effectively communicate with UK gaming audiences on through their multi-product video asset.

To further engage their target audience, and explore further success points, we leveraged our zero-party survey tool to collect valuable insights directly from the key demographic.

We engaged participants with questions around favourite drinks while gaming, preferences on carbonated brands, and of course preferences on flavors.

This approach not only deepened Rubicon’s understanding of their consumers behaviours and attitudes, it also reinforced the effectiveness of future partnerships together.

Our campaign successfully reached UK gamers at scale, providing upper funnel awareness of the Rubicon brand to the populist gaming communities. Our zero party data delivered an additional 805,000+ impressions, and 1,185 total question responses. The survey provided Rubicon with insights into regular carbonated drink consumption, preference on drinks while gaming, and choices when occasionally choosing carbonated drinks.

Matty Brown
Matty Brown
Matty Brown
Account Director

Matty has been working in the games industry for four years, and in his spare time you can often find him fighting his way through a Dark Souls game.

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