FAQ
Any questions?
About
Who are Publisher Collective?
Born from Snigel and Publisher Collective, we became one in 2025 to deliver performance without compromise. Snigel, founded in Dublin in 2012 by two former Google executives, built the ad tech and operations to keep sites fast, profitable, and user-friendly. Publisher Collective began as a publisher-led network in gaming, earning a reputation for understanding niche communities and turning that expertise into a global platform for independent media.
Today, with Snigel as our technology engine and a global team working as one, we bring together deep category expertise, audience insight, and hands-on support to help publishers grow and advertisers reach the audiences that matter.
Partners
How many publishers do Publisher Collective work with?
We currently work with 220+ publishers to manage nearly 500 sites, spread across the globe. Our remote structure enables us to service publishers globally.
We’re very selective about the publishers we onboard, as each new site requires significant investment and upkeep from our team to ensure optimal performance.
What kind of publishers does Publisher Collective work with?
We partner with a variety of publishers across different niches but we work extensively with Technology, Video Gaming, Hobbies & Casual Games, Knowledge & Education, Sports and Health & Wellbeing.
If you fall outside of these genres, that’s not a problem. As long as you have 3 Million Page Views per month, we can help.
Which web technologies do you support?
The beauty of our technology is that we can tweak it to integrate with virtually all programming languages.
Our tags work with a range of web development tech and frameworks such as HTML5, WordPress, Laravel and Pearl. If your tech falls outside of these, let us know and we’ll see how we can support you.
What are the requirements to join The Collective?
The following criteria guides which publishers we work with:
- Publishers with unique, high-quality content and traffic from reputable sources. We will not on-board any publisher if we feel their traffic is fraudulent or bot driven.
- We are willing to evaluate websites generating approximately € 300 per day. However, we would also consider assessing websites that are below this threshold but exhibit significant growth potential or possess high-quality content.
Do you have a contract?
Yes, we will send you an agreement to review and sign before joining us. Individual terms can be discussed and agreed upon and included in the agreement before signing.
How long does it take to get onboarded to Publisher Collective?
We aim to complete the setup phase within 10-14 days, and within 30 days, your site will be fully ramped with Publisher Collective’s optimal performance.
How long before I see results?
Once our ad tags are correctly integrated on your site, the real work on our side begins. Firstly, our demand and advertising partners need to learn the nuances of your traffic patterns and adjust their bidding strategy accordingly.
On our side, our machine learning algorithms need some initial data before self-optimizing. With that said, it can take a few weeks before publishers see the full impact of our ad technology, though it is not uncommon to see strong results within the first 2-3 days of going live.
It’s important to remember our Publisher Operations Team will be in constant contact to continuously tweak and optimize your setup for the best possible performance throughout your onboarding and beyond.
Why is my ad revenue fluctuating throughout the year?
At different times of the year, advertising revenues might go up or down because of market shifts and fluctuating business trends or strategies for advertising spending.
We often talk about this in our blog, learn more here.
I'm not very technical. Will I still be able to implement Publisher Collective’s solution?
100%. If you are able to implement AdSense on your site, you shouldn’t have any issues adding our tags.
We simply require some Java Script tags to be added to the ‘Head’ and ‘Body’ of your site. If you do run into any issues, rest assured that an integration engineer will be on hand to walk you through the process and, in some cases, we will set up an integration call with you and your team to guide you through the process step-by-step.
Do you offer Server to Server (S2S) side solutions?
Yes we do. We combine the benefits of S2S, like optimized bid requests and speed, with our core client-side solution AdEngine by delivering a hybrid Header Bidding platform.
AdEngine integrates S2S demand from both Google Open Bidding + Amazon TAM and our own bidding server to ensure absolute yield is maximized on each and every impression.
Do you offer Direct Advertising?
Yes we do! There are certain criteria that your site must meet before direct ads can be implemented. To find out what Advertisers look for in a site, check out our article here.
If you're a partner with us, please speak with your Account Manager if you’re interested in direct ads and would like further information.
How do I apply?
Just fill out the contact form here and a member of our publisher success team will reach out to you and talk you through the onboarding process.
Advertisers
Does Publisher Collective offer creative services too?
Yes, we have an in-house design & creative studio that can offer high impact display and video creatives specifically for your campaign.
What is Publisher Collective’s USP?
Publisher Collective is both a publishing house and a digital sales house. It combines contextual and behavioural targeting across its entire portfolio of Games Entertainment and General Interest sites/channels
This integrates the relevance and specificity of a site brand with the reach and scale of a network.
What audiences can Publisher Collective reach?
With access to over 500+ sites worldwide, our audience spans across verticals such as Gaming, Tech, Health and Education. All of these users are highly invested in niche spaces, and by focusing on communities that are already engaged, we help shift your investment from broad exposure, to meaningful impact, giving your campaign depth and relevance, not just reach.
We give you access to audiences that can be hard to reach, and niche doesn’t mean small - it's focused.
When our communities are consuming content their attention floor is much higher, making them receptive to brands, products and services they actually want.
Does Publisher Collective offer Programmatic advertising services?
Yes, at Publisher Collective we support Programmatic trading.
What about branded content?
We offer a few different forms of branded content. From sponsored posts on our sites, to video or editorial features, we’ll work with you to create the right content for your needs.
How do I get in touch?
Fill out this form here and we'll be in touch as soon as possibl