Case Study

Manor Lords

manor lords case study

Mission

Drive awareness of Manor Lords for early access release through immersive ad formats across dedicated PC sites, targeting PC gamers with an interest in fantasy and strategy titles

Execution

A blend of Astroboard and Solar Skins High Impact formats, featuring a video embed to amplify the launch trailer over the first two weeks of Manor Lords on Steam

Results

Over 600k impressions across 12 days, keeping Manor Lords top of mind for PC players throughout the early access phase of launch

We supported Hooded Horse during the early access launch phase of their critically acclaimed medieval RPG, Manor Lords, developed by Slavic Magic. Using a combination of our Astroboard and Solar Skins High Impact ad formats, we showcased gameplay footage and promotional imagery from Manor Lords to entice our robust audience of PC gamers interested in fantasy or strategy games.

manor lords case study

As one of the most wishlisted titles on Steam ahead of its early access release, we wanted to help launch Manor Lords into the stratosphere of Indie Steam titles. Manor Lords went on to receive nominations from the Golden Joystick Awards and The Game Awards for Best Early Access Game, Best Debut Indie Game, and Best Sim/Strategy Game. Hooded Horse was able to utilize our uniquely positioned audience to tap into a wider cohort of relevant gamers, contributing to their run up Steam’s Most Played charts in the first week of launch.

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