Case Study
Sonic 3
We teamed up with Wavemaker to connect Sonic 3 with key gaming and youth audiences!
Mission
Position Sonic 3’s streaming debut as a must-watch event by delivering targeted rich media and video placements with high reach and frequency.
Execution
Wavemaker teamed up with Publisher Collective to connect Sonic 3 with key gaming and youth audiences. Through strategic targeting, the campaign delivered high-performing, highly viewable IAB standard formats that resonated with the right viewers.
Results
Strong CTR performance, high targeted reach per user, dynamic rich media banners delivering over 11.8m impressions.
For Sonic 3’s release to streaming platforms, Wavemaker leveraged Publisher Collective’s gaming and entertainment audience to drive awareness and viewership consideration.
By utilizing contextual and data-driven targeting, the campaign successfully reached key platform and genre audiences with authentic and relevant messaging.
The combination of precision targeting and engaging ad formats resulted in a highly effective campaign, delivering strong performance metrics and reinforcing Sonic 3 as a must-watch title within its core audience!
For brands looking to elevate their digital marketing strategy in the gaming and entertainment space, Publisher Collective has you covered.
With the power of audience-focused, contextually relevant placements, we can drive awareness, engagement, and conversions.
Reach your target audience today.
Julian Castillo
Senior Account Executive
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