Branded content

What is branded content?

Well, branded content is an engaging way to connect with your gaming communities by telling a story. This can be in video or written form allowing you to focus on the key USPs of your product.

Content is a fantastic method to bridge the gap between awareness and affinity. By utilising branded content, you can entertain, excite and engage your target audience by highlighting the most important aspects of your brand. It can deepen a brand understanding with an audience, and drive them to take your desired action or outcome.

How is branded content priced?

Branded content is on a cost per engagement basis to make it as cost efficient as possible for you. The engagement number we provide is a guaranteed minimum.

What is an ‘engagement’?

When talking about branded content, we define an ‘engagement’ as a read, view or listen.

How is it labelled?

All branded content must be labelled as ‘sponsored’ or as ‘ad’.

Who produces this content?

Most branded content is produced by our teams at Publisher Collective. We are guided by any key information you provide and in order to truly engagement and connect with our audience, we use our tone of voice.  There are options for promotional collaborations where the content has already been produced on the client side. Get in touch for more details.  

Which of your partners are used for this?

We work exclusively with over 180+ sites, so we will hand select the most appropriate partner(s) that aligns with your product and our communities, in order to support a successful campaign.

What channels are used?

It’s dependant on the form the content will take, we can utilize on-site publishing, YouTube, TikTok, Meta and more