Case Study

Apex Legends x Publisher Collective

Mission

Captivate a highly targeted audience of passionate FPS, F2P and Battle Royale gamers to promote Apex Legends Season 22 to new and lapsed players

Execution

A combination of High Impact display, branded content and an Opera GX browser integration showcased the Apex Legends universe, reaching gamers at the point of play to give the feeling that the new season was Electric from the Drop

Results

Significant engagement driven from the Opera GX activation, and positive engagement with the creative campaign

To promote Apex Legends, we worked with T&P group to communicate Season 22’s repositioning of the brand with a focus on driving new player acquisition and lapsed player revivals. This partnership took a multi-media approach to reaching key audiences, from featuring High Impact Packages with interactive elements across our gaming portfolio, as well as an Apex Legends x Opera GX browser takeover.

We deployed multiple different formats across our portfolio, reaching a range of specific audience groups. As these went live, we also staged an integration within the Opera GX browser that featured the Spotlight on the start page, inciting interaction from gamers beginning their browsing session. The Apex Legends x Opera GX landing page amassed over 21 million impressions across 3 days, reaching gamers in Germany, France, and the UK.

Apex Legends High Impact Packages

“OperaGX provided a unique platform to reach a highly engaged audience of gamers,” said T&P Group. “The browser’s gaming-centric features and integrations resonated strongly with our target demographic, allowing us to showcase Apex Legends in an environment where users are actively seeking gaming content and experiences.”

Partnering with Publisher Collective on the OperaGX activity was a very interesting opportunity with positive results for the Apex S22 campaign. Their team’s deep understanding of the platform, combined with their creative expertise and collaborative approach, allowed us to effectively reach and engage a highly valuable audience of gamers. We look forward to exploring future opportunities together.

Monica Pradilla
T&P Group
Chris Hermitage
Chris Hermitage
Sales Account Director

Account Manager Chris often spends his free time playing football and watching sports.

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