Case Study
Monster Hunter Wilds
Partnering with Capcom and Bilborg for the highly anticipated release of Monster Hunter Wilds!
Mission
Our mission was to position Monster Hunter Wilds as a must-play adventure for all gamers, whether they enjoy solo RPGs or co-op gameplay with friends. Our campaign aimed to create a buzz-worthy launch while providing the essential information to help players dive into their journey as hunters.
Execution
Launch day saw us execute multiplatform Universe Takeovers, featuring a rebrand of the PCGN logo to align with Monster Hunter Wilds. We leveraged high impact Packages and branded content partnerships to maximize visibility and engage our target audience across multiple channels.
Results
Delivering over 3.9m impressions, with branded content viewed 1.6m times, maximising awareness and consideration
For the release of Monster Hunter Wilds, we teamed up with Capcom and Biborg to bring the game to life.
By leveraging high impact creatives, we were able to immerse core Console and PC gamers in the vibrant world of Monster Hunter Wilds, reaching Publisher Collective’s extensive audience and showcasing the game’s iconic monsters.
Our challenge was to raise awareness and boost sales for this highly anticipated title, targeting both loyal fans of the franchise and a whole new audience eager to explore the exciting world of Monster Hunter. Through our branded content partnership, we were able to guide potential players through the essential steps every hunter needs to take before embarking on their journey into the forbidden lands.
To read more about what we do and how we do it, check out our case studies page.
Matty Brown
Account Director
Matty has been working in the games industry for four years, and in his spare time you can often find him fighting his way through a Dark Souls game.
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