Case Study
Sonic 3
Mission
Position Sonic 3’s launch on streaming services as a must-see title through high-reach and high-frequency targeted rich media banner and video placements.
Execution
Wavemaker partnered with Publisher Collective to strategically target key gaming and youth audiences. This approach ensured the delivery of high-performing, highly viewable standard IAB formats that effectively engaged the intended audience.
Results
Strong CTR performance, high targeted reach per user, dynamic rich media banners delivering over 11.8m impressions.
For Sonic 3’s release to streaming platforms, Wavemaker leveraged Publisher Collective’s gaming and entertainment audience to drive awareness and viewership consideration.
By utilizing contextual and data-driven targeting, the campaign successfully reached key platform and genre audiences with authentic and relevant messaging.
The combination of precision targeting and engaging ad formats resulted in a highly effective campaign, delivering strong performance metrics and reinforcing Sonic 3 as a must-watch title within its core audience!
For brands looking to elevate their digital marketing strategy in the gaming and entertainment space, Publisher Collective has you covered.
With the power of audience-focused, contextually relevant placements, we can drive awareness, engagement, and conversions.
Reach your target audience today.
Julian Castillo
Senior Account Executive
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