There’s a lot that goes into determining the dollar amount an ad is worth. We’ve gone over a few diff...

In recent years, the gaming industry has undergone a dramatic transformation, evolving from a niche hobby...

Whether you’re a publisher or an advertiser, you’re working to market something to your user. It m...

In 2009, independent games weren’t nearly as popular as they are today....

If we hark back to the early days of the internet, you may remember there weren’t many spaces for fans ...

All good site owners should consider their user when creating or updating a website. Your audience is wha...

After sending publishers and advertisers into a cookie panic at tRead more...

Longevity is something that can be hard to come by in publishing. So many sites start up and sizzle out, ...

In the fast-paced world of digital marketing, connecting with your audience is more important, and more c...

When creating content, you’re often answering a question that your user is asking. It might be ‘ Read more...